Super Bowl Commercials

On February 2, 2020, about 100 million people are expected to turn on their televisions to watch Super Bowl LIV. It’s the National Football League’s championship game. Many viewers are football fans. But others tune in for a different reason—to watch the entertaining commercials. 

With so many people watching, companies pay top dollar to show witty, funny, or engaging advertisements that promote their business. Some brands spend more than $5 million for only 30 seconds of screen time during the Super Bowl broadcast. 

Dave Sutton works at an advertising firm in Atlanta, Georgia, called TopRight. “We expect to be entertained, amused, and delighted [by Super Bowl commercials],” he says. “Especially by celebrities doing silly or heartfelt things.”

Super Bowl LIV will take place on February 2, 2020. About 100 million people are expected to watch. It’s the National Football League’s championship game. Many viewers are football fans. But others watch for a different reason. They want to see the commercials.

Lots of people watch the Super Bowl. That’s why companies pay top dollar to advertise during the game. The advertisements are funny and engaging. They also promote the companies’ business. Some brands spend over $5 million for 30 seconds of Super Bowl screen time. 

Dave Sutton works at an advertising firm in Atlanta, Georgia. The firm is called TopRight. “We expect to be entertained [by Super Bowl commercials],” he says. “Especially by celebrities doing silly or heartfelt things.”

Producing a Super Bowl ad, even one as short as 30 seconds, takes months of hard work, Sutton explains. Advertisers put together a team to create a memorable commercial. 

The team sets a budget. This includes the cost of developing a story, filming the commercial, and buying the airtime. Then they film the ad.

So what makes a good Super Bowl commercial? According to Sutton, it delivers a simple, clear, and memorable story.

“A Super Bowl commercial should do more than entertain,” Sutton explains. “It must sell the brand’s goods and services.” An effective Super Bowl ad gives the audience a reason to care and—ultimately—a reason to buy.

Super Bowl ads take months of hard work to produce, Sutton explains. Advertisers put together a team. The team sets a budget. The budget includes the cost of developing a story. It also includes the cost to film the commercial and buy the airtime. Then the team films the ad.

What makes a good Super Bowl commercial? According to Sutton, it delivers a simple story that is clear and memorable.

“A Super Bowl commercial should do more than entertain,” Sutton explains. “It must sell the brand’s goods and services.” An effective Super Bowl ad gives the audience a reason to care. And it gives people a reason to buy.

Use the data in the pictograph to answer the following questions.

Use the data in the pictograph to answer the following questions.